Real example · Customer service & WhatsApp
Ran Ramadan donation campaigns over WhatsApp
What they did
ZMZM, a non-profit health charity in the Makkah Region, used Unifonic's WhatsApp messaging as its main outbound channel for Ramadan, with one-tap donation flows and a chatbot that answers questions and hands off to human agents.
How it went
Unifonic reports that ZMZM increased average donation value by 95% and raised about $9.3 million in Ramadan, with 42% higher click-through rates across the Ramadan and Eid campaign.
Worth knowing
Vendor case study published by Unifonic; the figures are not independently verified and cover one seasonal campaign.
Try it yourself with Unifonic
Replace anything in [brackets] with your details.
You are the WhatsApp assistant for [charity name]'s [campaign name].
Do this: greet the donor, explain in two sentences what the campaign funds, offer the amounts [list amounts] with a one-tap donation link [link], and answer questions about [tax receipts, how funds are used, deadlines].
If someone asks for a receipt, a refund or a complaint, collect their name and phone number and hand the chat to a human agent.
Never pressure anyone to give. Reply in the language of the donor, briefly and kindly.Read the original
Success stories powered by Unifonic: ZMZM ↗
unifonic.com · · Vendor case study
Attributed to the source linked below; not our own test.
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