Real example · Images & design
Cut image production costs with AI image tools
What they did
Klarna's marketing team used generative AI image tools, including Midjourney, DALL-E and Firefly, to produce campaign images instead of relying on traditional production.
How it went
Klarna reported more than 1,000 images generated in Q1 2024, an image development cycle cut from 6 weeks to 7 days, $1.5 million saved in Q1 on image generation and editing, and $6 million saved on image production costs.
Worth knowing
Company-reported figures from May 2024 relayed by trade press; Midjourney was one of several tools, so the savings cannot be credited to it alone.
Try it yourself with Midjourney
Replace anything in [brackets] with your details.
Create a campaign image for [product or offer], for [platform and size, e.g. Instagram 4:5].
Scene: [subject, setting, mood]. Style: [e.g. clean studio photo, soft light, pastel palette]. Brand colours: [colours].
Leave empty space at [top or bottom] for text. No text, logos or hands in the image.
Give me four variations and a short list of what to adjust to match our brand guidelines.Read the original
Klarna uses AI to save $10M on marketing annually while upping output (Marketing Dive) ↗
marketingdive.com · · News report
Attributed to the source linked below; not our own test.
Share Share on X Share on WhatsApp
