Real example · Video creation & editing
Made holiday ads with AI studios, and viewers pushed back
What they did
For the second year running, Coca-Cola released AI-generated "Holidays Are Coming" ads made with the studios Silverside and Secret Level, showing animals watching festive trucks roll through towns.
How it went
Per the company's behind-the-scenes video as reported by TODAY, five specialists produced more than 70,000 video clips in 30 days. Social media reaction was mostly negative, with many calling the ads soulless.
Worth knowing
The article names the studios but not the AI software, and the output figures come from Coca-Cola's own video. It shows that speed does not guarantee a warm audience reaction.
Try it yourself
Replace anything in [brackets] with your details.
Write a shot list for a 30-second [holiday] ad about [product] with [characters]. Give 12 shots, each with camera angle, action, lighting and duration of 2 to 3 seconds, plus a text-to-video prompt I can paste.
Describe each character in exactly the same words in every prompt so they look consistent across shots.Read the original
Coca-Cola Releases Another AI-Generated Holiday Ad, Despite Last Year's Backlash (TODAY) ↗
today.com · · News report
Attributed to the source linked below; not our own test.
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